Is Reed Hastings Still the King of Streaming?

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Netflix (NFLX) is undeniably one of the hot stocks in recent years. But did you see it’s lagged smaller competitors for the last two quarters?

Roku (ROKU) has more than doubled since the end of March and Pandora Media (P) has gained 80 percent. NFLX rose just 24 percent over the same period.

As the TradeStation chart below shows, the difference in performance began even before the last set of quarterly numbers. But it really widened in July after CEO Reed Hastings announced weak subscriber gains. His stock has yet to recover from the following selloff.

P, on the other hand, gapped higher on August 1 as subscription revenue spiked 67 percent. Management also boosted rates paid by advertisers. About a month later, Raymond James said its app was trending powerfully on iOS and Google Play. Most interestingly, the analyst was looking at July and August — two months after the strong quarterly results.

Chart comparing performances of Netflix (NFLX), Roku (ROKU) and Pandora Media (P) since March 31.

ROKU’s breakout came on August 9: “Robust active account growth expanded the reach and scale of our TV streaming platform,” said the shareholder letter. “At the same time Roku captured a bigger share of TV advertising budgets and continued progress on monetization.”

Earnings and revenue both beat estimates. Active accounts rose 46 percent. It had a brief drop last week on fears of competition from Amazon.com (AMZN), but has mostly clawed its way back.

The David-and-Goliath story between these companies fits in with the broader trend of smaller tech firms standing tall as old giants like Facebook (FB), NFLX and Alibaba (BABA) totter. The shift in sentiment seems to result from investor exhaustion with “FANG,” plus some real underlying differences in performance.

After all, technology is all about disruption. NFLX did plenty in its day, but now it may be the one to get disrupted.

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David Russell is VP of Content Strategy at TradeStation. Drawing on nearly two decades of experience as a financial journalist and analyst, his background includes equities, emerging markets, fixed-income and derivatives. He previously worked at Bloomberg News, CNBC and E*TRADE Financial. Russell systematically reviews countless global financial headlines and indicators in search of broad tradable trends that present opportunities repeatedly over time. Customers can expect him to keep them appraised of sector leadership, relative strength and the big stories – especially those overlooked by other commentators. He’s also a big fan of generating leverage with options to limit capital at risk.